{"id":4447,"date":"2025-09-15T11:00:49","date_gmt":"2025-09-15T09:00:49","guid":{"rendered":"https:\/\/www.ariasassessors.com\/?p=4447"},"modified":"2025-09-15T10:40:55","modified_gmt":"2025-09-15T08:40:55","slug":"competencia-vigila-influencers","status":"publish","type":"post","link":"https:\/\/www.ariasassessors.com\/ca\/competencia-vigila-influencers\/","title":{"rendered":"Compet\u00e8ncia vigila influencers amb audi\u00e8ncia a Espanya encara que resideixin fora"},"content":{"rendered":"<p data-start=\"185\" data-end=\"551\">La <strong data-start=\"188\" data-end=\"246\">Comissi\u00f3 Nacional dels Mercats i la Compet\u00e8ncia (<a href=\"https:\/\/www.cnmc.es\/\" target=\"_blank\" rel=\"noopener\">CNMC<\/a>)<\/strong> ha posat el focus sobre els <em data-start=\"275\" data-end=\"288\">influencers<\/em> i aut\u00f2noms digitals que generen contingut per al p\u00fablic espanyol, encara que visquin fora del pa\u00eds. Aquest moviment no \u00e9s casual. La CNMC recorda que, si es mantenen vincles econ\u00f2mics i una audi\u00e8ncia rellevant a Espanya, cal complir amb la normativa audiovisual.<\/p>\n<p data-start=\"553\" data-end=\"959\">Un exemple molt clar ha estat el cas del conegut <em data-start=\"602\" data-end=\"612\">youtuber<\/em> <strong data-start=\"613\" data-end=\"627\">Vegetta777<\/strong>, resident a Andorra. Tot i que s\u2019ha arxivat un procediment contra ell per suposada publicitat encoberta, la CNMC li ha advertit que ha d\u2019inscriure\u2019s al <strong data-start=\"780\" data-end=\"834\">Registre Estatal d\u2019Usuaris de Rellev\u00e0ncia Especial<\/strong>. Aquesta obligaci\u00f3 neix del fet que, malgrat la seva resid\u00e8ncia, t\u00e9 una connexi\u00f3 econ\u00f2mica i comunicativa clara amb Espanya.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice de Contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #428bca;color:#428bca\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #428bca;color:#428bca\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ariasassessors.com\/ca\/competencia-vigila-influencers\/#Que_vol_dir_que_Competencia_vigila_influencers\" title=\"Qu\u00e8 vol dir que Compet\u00e8ncia vigila influencers?\">Qu\u00e8 vol dir que Compet\u00e8ncia vigila influencers?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ariasassessors.com\/ca\/competencia-vigila-influencers\/#La_importancia_de_laudiencia_i_el_mercat\" title=\"La import\u00e0ncia de l\u2019audi\u00e8ncia i el mercat\">La import\u00e0ncia de l\u2019audi\u00e8ncia i el mercat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ariasassessors.com\/ca\/competencia-vigila-influencers\/#Que_passa_si_no_es_compleix_amb_la_normativa\" title=\"Qu\u00e8 passa si no es compleix amb la normativa?\">Qu\u00e8 passa si no es compleix amb la normativa?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ariasassessors.com\/ca\/competencia-vigila-influencers\/#Un_missatge_clar_per_als_creadors_de_contingut\" title=\"Un missatge clar per als creadors de contingut\">Un missatge clar per als creadors de contingut<\/a><\/li><\/ul><\/nav><\/div>\n<h2 data-start=\"961\" data-end=\"1012\"><span class=\"ez-toc-section\" id=\"Que_vol_dir_que_Competencia_vigila_influencers\"><\/span>Qu\u00e8 vol dir que Compet\u00e8ncia vigila influencers?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"1014\" data-end=\"1357\">Segons la <strong data-start=\"1024\" data-end=\"1072\">nova Llei General de Comunicaci\u00f3 Audiovisual<\/strong>, els <em data-start=\"1078\" data-end=\"1091\">influencers<\/em> es consideren prestadors de serveis audiovisuals si compleixen certes condicions. Aix\u00f2 inclou generar m\u00e9s de <strong data-start=\"1201\" data-end=\"1221\">300.000 \u20ac anuals<\/strong>, tenir <strong data-start=\"1229\" data-end=\"1283\">m\u00e9s d\u2019un mili\u00f3 de seguidors en una sola plataforma<\/strong> o <strong data-start=\"1286\" data-end=\"1316\">dos milions entre diverses<\/strong>, i publicar <strong data-start=\"1329\" data-end=\"1356\">almenys 24 v\u00eddeos l\u2019any<\/strong>.<\/p>\n<p data-start=\"1359\" data-end=\"1576\">Quan es compleixen aquests criteris, s\u2019activa una responsabilitat editorial. Aix\u00f2 implica identificar clarament la publicitat, inscriure\u2019s al registre oficial i complir les normes que regulen la comunicaci\u00f3 comercial.<\/p>\n<p data-start=\"1578\" data-end=\"1821\">La CNMC ho deixa clar: <strong data-start=\"1601\" data-end=\"1635\">compet\u00e8ncia vigila influencers<\/strong> per assegurar que compleixin amb aquestes obligacions, independentment de la seva resid\u00e8ncia fiscal. Aquest control pret\u00e9n evitar situacions d\u2019evasi\u00f3 d\u2019impostos o compet\u00e8ncia deslleial.<\/p>\n<p data-start=\"1578\" data-end=\"1821\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-4448 alignright\" src=\"https:\/\/www.ariasassessors.com\/wp-content\/uploads\/2025\/09\/1381-225x300.jpg\" alt=\"\" width=\"271\" height=\"361\" srcset=\"https:\/\/www.ariasassessors.com\/wp-content\/uploads\/2025\/09\/1381-225x300.jpg 225w, https:\/\/www.ariasassessors.com\/wp-content\/uploads\/2025\/09\/1381-600x800.jpg 600w, https:\/\/www.ariasassessors.com\/wp-content\/uploads\/2025\/09\/1381-700x933.jpg 700w, https:\/\/www.ariasassessors.com\/wp-content\/uploads\/2025\/09\/1381.jpg 750w\" sizes=\"auto, (max-width: 271px) 100vw, 271px\" \/><\/p>\n<h2 data-start=\"1823\" data-end=\"1868\"><span class=\"ez-toc-section\" id=\"La_importancia_de_laudiencia_i_el_mercat\"><\/span>La import\u00e0ncia de l\u2019audi\u00e8ncia i el mercat<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"1870\" data-end=\"2104\">No importa tant on visqui el creador de contingut. El que realment importa \u00e9s on est\u00e0 la seva audi\u00e8ncia i d\u2019on provenen els seus ingressos. Si la seva activitat es dirigeix principalment al p\u00fablic espanyol, ha d\u2019estar sota supervisi\u00f3.<\/p>\n<p data-start=\"2106\" data-end=\"2403\">Aquest fet s\u2019ha refor\u00e7at amb la <strong data-start=\"2138\" data-end=\"2169\">Directiva Europea 2018\/1808<\/strong>, que permet als Estats membres controlar les activitats audiovisuals, fins i tot si s\u2019originen des de fora. Aix\u00f2 significa que compet\u00e8ncia vigila influencers que tenen impacte al mercat espanyol, encara que emetin des de l\u2019estranger.<\/p>\n<h2 data-start=\"2405\" data-end=\"2454\"><span class=\"ez-toc-section\" id=\"Que_passa_si_no_es_compleix_amb_la_normativa\"><\/span>Qu\u00e8 passa si no es compleix amb la normativa?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"2456\" data-end=\"2778\">Les sancions poden ser severes. Els incompliments poden comportar <strong data-start=\"2522\" data-end=\"2552\">multes de fins a 600.000 \u20ac<\/strong>, o fins al <strong data-start=\"2564\" data-end=\"2608\">3% dels ingressos de l\u2019exercici anterior<\/strong>, amb un m\u00e0xim d\u2019<strong data-start=\"2625\" data-end=\"2648\">1,5 milions d\u2019euros<\/strong>. No s\u00f3n penalitzacions simb\u00f2liques. L\u2019objectiu \u00e9s clar: garantir transpar\u00e8ncia i legalitat en un sector cada vegada m\u00e9s influent.<\/p>\n<p data-start=\"2780\" data-end=\"3015\">Tamb\u00e9 cal tenir en compte les implicacions fiscals. L\u2019<strong data-start=\"2834\" data-end=\"2856\">Ag\u00e8ncia Tribut\u00e0ria<\/strong> ha advertit que els <em data-start=\"2877\" data-end=\"2890\">influencers<\/em> i artistes que tributin fora per\u00f2 generin ingressos a Espanya han de pagar impostos aqu\u00ed, en alguns casos fins a un <strong data-start=\"3007\" data-end=\"3014\">24%<\/strong>.<\/p>\n<h2 data-start=\"3017\" data-end=\"3067\"><span class=\"ez-toc-section\" id=\"Un_missatge_clar_per_als_creadors_de_contingut\"><\/span>Un missatge clar per als creadors de contingut<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"3069\" data-end=\"3420\">La CNMC envia un av\u00eds general: <strong data-start=\"3100\" data-end=\"3134\">compet\u00e8ncia vigila influencers<\/strong> per protegir el consumidor i garantir un entorn audiovisual transparent. No es tracta de frenar el creixement digital, sin\u00f3 d\u2019establir unes regles justes per a tothom. Aix\u00ed, s\u2019evita que alguns creadors escapin a les responsabilitats que s\u00ed tenen altres mitjans o empreses audiovisuals.<\/p>\n<article class=\"text-token-text-primary w-full focus:outline-none scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"request-689dc632-1d74-8328-87be-7427b8e6e2b3-6\" data-testid=\"conversation-turn-62\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] thread-sm:[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"6c2af23c-7e16-451e-b3c5-2fe126235137\" data-message-model-slug=\"gpt-4o\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\">\n<article class=\"text-token-text-primary w-full focus:outline-none scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"request-689dc632-1d74-8328-87be-7427b8e6e2b3-8\" data-testid=\"conversation-turn-66\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] thread-sm:[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"3a77642e-f765-4642-a32b-7253d287187d\" data-message-model-slug=\"gpt-4o\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\">\n<p data-start=\"43\" data-end=\"475\" data-is-last-node=\"\" data-is-only-node=\"\">Si ets <em data-start=\"67\" data-end=\"79\" data-is-only-node=\"\">influencer<\/em>, <em data-start=\"81\" data-end=\"91\">streamer<\/em> o creador de contingut amb audi\u00e8ncia a Espanya, independentment d\u2019on visquis, has de saber que <strong data-start=\"187\" data-end=\"221\">compet\u00e8ncia vigila influencers<\/strong> i que cal estar en regla tant legalment com fiscalment. \u00c9s una q\u00fcesti\u00f3 de responsabilitat i equitat davant el p\u00fablic i davant la llei. <strong data-start=\"357\" data-end=\"475\" data-is-last-node=\"\">A <a href=\"https:\/\/www.ariasassessors.com\/ca\/\">Arias Assessors<\/a> t\u2019ajudem a entendre i complir amb totes les teves obligacions legals com a professional digital.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"flex min-h-[46px] justify-start\"><\/div>\n<div class=\"mt-3 w-full empty:hidden\">\n<div class=\"text-center\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"pointer-events-none h-px w-px\" aria-hidden=\"true\" data-edge=\"true\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"flex min-h-[46px] justify-start\"><\/div>\n<div class=\"mt-3 w-full empty:hidden\">\n<div class=\"text-center\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"pointer-events-none h-px w-px\" aria-hidden=\"true\" data-edge=\"true\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La Comissi\u00f3 Nacional dels Mercats i la Compet\u00e8ncia (CNMC) ha posat el focus sobre els influencers i aut\u00f2noms digitals que generen contingut per al p\u00fablic espanyol, encara que visquin fora del pa\u00eds. Aquest moviment no \u00e9s casual. La CNMC recorda que, si es mantenen vincles&#8230;<\/p>\n","protected":false},"author":2,"featured_media":4450,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1115],"tags":[],"class_list":["post-4447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Compet\u00e8ncia vigila influencers amb audi\u00e8ncia a Espanya<\/title>\n<meta name=\"description\" content=\"Compet\u00e8ncia vigila influencers que generen contingut per a Espanya des de l\u2019estranger. 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